Center Stage Productions begins putting “happy” in the holidays as it embarks today on the process of manufacturing visually engaging Christmas decorations that will be enjoyed by many at U.S. shopping malls this winter.
(Fair Lawn, NJ) July 18, 2013 – It is officially Christmas in July at Center Stage Productions as today they begin the process of manufacturing custom seasonal décor displays for major U.S. shopping center developers. While the holiday shopping frenzy is still a ways away, it takes months of careful planning and preparation for shopping malls and retailers to set the scene for the biggest shopping blitz of the year. Center Stage Productions, a leading provider of Christmas decorations for shopping malls, has been busy for months.
Magical homes for Santa, towering holiday trees adorned with glittery ornamentation, interactive virtual snowflake displays and more, enhance a shopping center’s experience, create excitement and ultimately entice consumers to spend more than they did last year. According to the National Retail Federation, that number was $579.8 billion in the U.S. alone. Additionally, they report that for some retailers, the holiday season can represent 20% to 40% of annual sales, making it important to put people in the spirit of spending.
“The real key to driving shopper traffic during the holiday season is to provide engaging visual experiences that they are not going to find anywhere else,” said Michael DeZaio, President of Center Stage Productions. “We’ve found that the best way to do this is to custom design market specific commercial holiday decorations that incorporate just the right blend of art, technology, ingenuity and strategy,” added DeZaio.
Last holiday season Center Stage Productions introduced interactive holiday décor into their Santa sets to keep everyone entertained as they waited for their turn with Mr. Claus. This display gave visitors a virtual snow experience where they could use their hand gestures to play with digital snowflakes.
This year, Center Stage Productions has new experiential holiday décor technology it plans to unveil at the start of the holiday season. Shopping centers that want a whole new level of “wow” in order to attract their customers may choose to install light show extravaganzas, in which thousands of dynamic, energy efficient LED lights in the form of curtains, snowflakes and stars all dance and twinkle to the rhythm of well-known holiday tunes.
“By using these LEDs, energy consumption is 10 times lower than incandescent bulbs for identical light brightness, making it an environmentally responsible, yet visually spectacular choice,” said Michael DeZaio, President of Center Stage Productions. “These dazzling festival light shows can be used as a stand-alone attraction or as a way to kick off the season with impressive style.”
This coming holiday season, seasonal décor designs created by Center Stage Productions will delight millions of mall shoppers and provide unique experiences that will be warmly recalled and shared with friends and family.
About Center Stage Productions
Center Stage Productions, based in Fair Lawn, NJ, custom creates a range of promotional environments including seasonal décor, children’s soft play areas and modular barricades for shopping centers, retailers, airports, amusement parks, museums, zoos and more. Center Stage Productions’ innovative designs have been created for hundreds of destinations across the United States and the world. In business for nearly 30 years, Center Stage Productions’ comprehensive services include design, planning, production, transportation, management and operations. For more information, visit www.cspdisplay.com or contact Brenda Tietjen at BTietjen@cspdisplay.com.