Discover How Action-Packed Event Space is Created at South Street Seaport in NYC


South Street Seaport is building the future with a major revitalization campaign entitled, “See Change.” Under this umbrella, the Seaport District is currently transforming into a vibrant shopping, dining and entertainment destination. With an endless schedule of activities that invites people to join them daily, “front row” for movie nights, free yoga, music festivals, kids events and more, there truly is something for everyone to enjoy. So, how do they do it? Here’s a behind the scenes look at how Center Stage Productions helped South Street Seaport achieve their goal of converting a blank slate into an action-packed event space.

With grass turf, event staging, interchangeable graphic backdrops, comfy customized chairs and playful beanbag chairs, we created an entertainment space that can be easily tailored to support their fun-filled schedule of daily events. This event space is typically changed up to 4 times a day, which requires rearranging the space to meet the needs of each activity. In the summer, mornings usually kick off with workout or yoga classes, followed by either live music or a children’s activity at noon. Later on, around 6pm depending on the event, chairs will be lined up for the evening activity. As the seasons change so will the Seaport’s schedule, and this winter an ice-skating rink and live tree at Christmas will be installed.


And people are coming out in droves to partake in the activities:

south_street_seaport_fireworks“Pier Party”, The Seaport’s 4th of July weekend-long event, attracted over 150,000 people who enjoyed the attention grabbing event space we created for the spectacular Macy’s 4th of July fireworks. In order to create a patriotic setting fit for an epic pier party, we decked out the performance area with custom designed square flag banners, large format graphics, staging and grassy green turf.  In addition, we designed and printed themed promotional signage for all 6 main entrances which announced events taking place throughout the holiday weekend.

SSSJuly4thCenter Stage Productions’ crew members were on-site around the clock to help South Street Seaport, owned by Howard Hughes Corporation (HHC), achieve the look they wanted to fulfill their vision for Pier Party. Our crew performed a variety of tasks including building a canopy to protect the stage from sunlight and rain, strategically placing bold graphic event signage at select locations and installing American flags all throughout downtown NYC, in addition to making custom way finding signs to help visitors find the closest restrooms.


Tom Kovacic, Marketing Manager for South Street Seaport raved, “Center Stage Productions’ barricade and graphic treatment on our property has transformed areas into a vibrant, welcoming environment for the public.”

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The Outdoor Cinema shows bi-weekly movies, featuring favorite films such as “Frozen,” “The Aviator,” “Charlie and the Chocolate Factory” and many more. Taking place at sunset on Wednesdays and Saturdays all summer through August 31st, this free attraction draws in hundreds of guests per showing. Center Stage Productions has provided and installed more than 100 feet of grassy green turf topped by 250 customized beach chairs and 60 cozy bean bag chairs on which everyone relaxes when they come to enjoy the movies. In addition, Center Stage Productions also printed and installed the large-scale movie calendar that is displayed on both sides of the staging storage unit. Movies_southstreetseaport

Events at The Seaport are nothing short of spectacular and customizing the setting for each event is the key to delivering unmatched excitement, comfort and fun!

How do you create attention-grabbing event space?

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