Center Stage Productions Provides Income Generating Solution to Retail Developers with Store Vacancies


Center Stage Productions develops “Wall Shop” units that fit neatly in barricade wall systems, transforming otherwise dormant retail locations into income generating shops. This barricade system is environmentally sound and can be enhanced with impactful graphics for advertising and branding purposes.

(Fair Lawn, NJ) February 26, 2013 – Barricade wall systems with bold, colorful graphics keep store vacancies in shopping centers, airports and other retail destinations looking attractive until new stores open for business. But how can landlords of these shopping destinations generate income on a temporary basis until leases have been signed for new permanent stores? Center Stage Productions, a leading provider of modular barricade wall systems has created a solution to generate revenue in these otherwise dormant locations.

“Wall Shops,” introduced by Center Stage Productions, transform barricade walls into mini stores. Wall Shops are self-contained modular units that can replace any typical panel from a barricade wall system and convert it into a retail opportunity. All Wall Shop units come complete with a deep interior space, a slat wall panel and store fixtures for merchandise display, drawers, a cabinet, lighting and a full height roll up door with locks.

“Wall Shop inserts become a potential source of new-found revenue, said Michael DeZaio, President of Center Stage Productions. Numerous product types fit inside the Wall Shop, giving the landlord opportunity to select from a broad range of vendors. Wall Shops are also great for existing kiosk tenants that need additional space near their locations,” added DeZaio.

To create a complete display around a Wall Shop, graphics advertising the vendor’s branded message can be installed directly on the barricade wall. Center Stage Productions’ in house graphic design department can print durable vinyl graphics that wrap the barricade from floor to ceiling and around corners for a seamless image with impact.

A member of the US Green Building Council, Center Stage Productions has made an investment not only in wall system technology, but also in our planet. The wall panels are fabricated from reclaimed materials that would have otherwise occupied landfills. Even after their useful life, the walls themselves can be recycled and turned into materials for other industries.

When it is time for the Wall Shop to come out and the new permanent retailer to go in, Center Stage Productions handles the removal quickly during off hours to avoid disruption to shoppers.

About Center Stage Productions

Center Stage Productions, based in Fair Lawn, NJ, custom creates a range of promotional environments including modular barricades, seasonal décor, festival lighting and children’s soft play areas for shopping centers, retailers, airports, amusement parks, museums, zoos and more. Center Stage Productions’ innovative designs have been created for hundreds of destinations across the United States and the world. In business for nearly 30 years, Center Stage Productions’ comprehensive services include design, planning, production, transportation, management and operations. For more information, please visit or contact Brenda Tietjen at btietjen(at)cspdisplay(dot)com.

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