Deptford Mall Increases Shopper Traffic After Unveiling Southern New Jersey’s First Custom Themed Soft Play Park

soft play park by Center Stage Productions

After unveiling their unique family friendly amenity, Deptford Mall in Southern New Jersey attracts crowds with a historically inspired custom indoor playground created by Center Stage Productions and sponsored by Inspira Health Network.

(Fair Lawn, NJ) – July 23, 2013 – During a large grand opening celebration, Deptford Mall, a dominant regional shopping center located in Gloucester County, NJ unveiled its new Kids Play Zone, a historically themed soft play area sponsored by Inspira Health Network.   This soft play area is the first of its kind in the southern region of New Jersey.

After a dramatic countdown to the official opening, kids enthusiastically rushed into the play area and instantly began having fun climbing, sliding, crawling and exploring the newly installed squishy soft play pieces artfully created by Center Stage Productions, a leading manufacturer and installer of custom themed soft play parks.  As part of the celebration, hundreds of children in attendance were treated to face painting, balloon sculptures, crafts, fun prize giveaways, refreshments and more.

The grand opening celebration was just the beginning of all the attention the new soft play area has been getting.  “We are thrilled to see so many families continuing to pour into Deptford Mall to experience our new Kids Play Zone, said Lori Anzivino, Marketing Manager for Deptford Mall.  “We have seen a spike in the number families joining our Kids Club and our merchants are seeing an increase in shopper traffic, ” added Anzivino.

The custom designed indoor play area was inspired by the historic moment when the first hot air balloon landed in Deptford, NJ. More than 200 years ago, President George Washington watched as Jean-Pierre Blanchard soared over the Delaware River and into New Jersey skies, before finally landing in Deptford Township for the first hot air balloon flight and landing in North America’s history.

The play area illustrates the landing of the hot air balloon in a colorful meadow.  The centerpiece is a large rainbow-colored hot air balloon with a cloud slide and is accompanied by a flower crawl bridge, a dairy cow and bumble bee ride-on and a caterpillar crawl through and slide. These imaginative soft play pieces are surrounded by a custom created padded carpet, which absorbs impact and exceeds ASTM’s standards for drop and fall ratings, ultimately helping to protect children and keeping them safe.   In addition, parents may take some comfort in knowing that Center Stage Productions’ play pieces are coated with naturally antimicrobial urethanes, which inhibit the growth of bacteria and other microorganisms.

To add to the fun, wall-mounted interactive play activities including a silly spinner and slider pegs will keep kids entertained.  Comfortable seating, shoe cubbies and an exterior stroller parking area are all contained within the play area.

“We couldn’t be more proud to be a part of this new healthy play attraction that promotes wellness, physical activity and social engagement,” said Suzanne Bauer, Marketing Director of Inspira Health Network.  “It’s rewarding to see the play area filled with children who are simply having a great time while exercising,” added Bauer.

The Kids Play Zone is located on the mall’s upper level near the food court and is free to the public for their enjoyment.  “We are delighted to provide this family friendly amenity to our shoppers and invite them to come and play again and again,” concluded Anzivino.

About Center Stage Productions

Center Stage Productions, based in Fair Lawn, NJ, custom creates a range of promotional environments including children’s soft play areas, seasonal décor and modular barricades for shopping centers, retailers, airports, amusement parks, museums, zoos and more. Center Stage Productions’ innovative designs have been created for hundreds of destinations across the United States and the world.  In business for nearly 30 years, Center Stage Productions’ comprehensive services include design, planning, production, transportation, management and operations. For more information, visit

About Deptford Mall

Deptford Mall, a 1,042,000 square-foot regional shopping center, features four major department stores and over 125 specialty stores.  Located off of Routes 42 and 55 at 1750 Deptford Center Road in Deptford, NJ; Deptford Mall is owned and operated by Macerich.  For more information, visit

About Inspira Health Network

Inspira Health Network is a charitable nonprofit health care organization formed in November 2012 by the merger of South Jersey Healthcare and Underwood-Memorial Hospital. The network, which traces its roots to 1899, now comprises three hospitals, four multi-specialty health centers and a total of more than 60 locations. These include outpatient imaging and rehabilitation centers; urgent care; numerous specialty centers, including sleep medicine, cardiac testing and wound care; home care and hospice; and more than two dozen primary and specialty physician practices in Cumberland, Gloucester and Salem counties. Together with its medical staff of more than 1,100 physicians and other care providers, Inspira Health Network provides evidence-based care to help each patient achieve the best possible outcome. Clinical and support staffs are focused on providing safe care in a safe environment. For more information about Inspira Health Network, visit


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