New Soft Play Area Created by Center Stage Productions Provides Meaningful, Family-Friendly Fun at Sikes Senter Mall


Sikes Senter Mall in Wichita Falls, TX honors U.S. Air Force families and Texas’ rich heritage with a custom themed soft play area specially designed to provide a meaningful, yet fun play environment for children.

(Fair Lawn, N.J.) Sept. 23, 2013 – Center Stage Productions, a leading designer, manufacturer and installer of custom soft play areas, has developed a brand new regionally themed soft play area rich in meaning, uniquely for Sikes Senter Mall located in Wichita Falls, TX.   Sikes Senter Mall, owned by Rouse Properties, is just five miles away from Sheppard Air Force Base and is a focal point of retail for the local community, which includes many military families.  Sikes Senter Mall’s soft play area is located near Sears and is free to the public for their enjoyment.

“We see ourselves as more than just a mall.  We see ourselves as the center of the community,” said Benjamin Schall, Chief Operating Officer of Rouse Properties. “Our deep appreciation for our local community and military families was the inspiration for the design of the play elements included in our new soft play area,” explained Schall.

The soft play area features a sleek T-38 Talon jet trainer upon which children can let their imaginations take them for a ride, in honor of nearby Sheppard Air Force Base, the U.S. Air Force’s largest training base for air education and training command.  The jet’s tail is emblazoned with the emblems of the 80th Flying Training Wing and the 82nd Training Wing, both hosted at Sheppard Air Force Base.

Other soft play structures include a gushing oil derrick, symbolizing Wichita Falls’ history as home to several oil companies, and a bucking bronco in recognition of both the working Texas ranch cowboys and the rodeo, which is the official sport of Texas.  The gushing oil derrick and the bucking bronco have steps and slides to provide playing children with action-packed adventures.

To add to the fun, peek-a-boo portholes within the play area’s enclosure will keep children entertained. Additional amenities of the play area include comfortable seating, shoe cubbies and exterior counter space.

With Sikes Senter Mall’s littlest visitors in mind, Center Stage Productions has put several safety measures in place during the fabrication and installation process.  All play pieces have high-quality, super soft foam surfaces that are smooth and protective.  The size of each play piece is just the right scale for children and the grab points are positioned where playing children would expect to find them. In addition, these iconic play structures are securely anchored upon a padded carpet, which absorbs impact and exceeds ASTM’s standards for drop and fall ratings, helping to keep children safe.

“We are delighted to provide this family-friendly attraction to our shoppers and invite them to come and play again and again,” concluded Schall.

About Center Stage Productions

Center Stage Productions, based in Fair Lawn, NJ, custom creates a range of promotional environments including children’s soft play areas, seasonal décor and modular barricades for shopping centers, retailers, airports, amusement parks, museums, zoos and more. Center Stage Productions’ innovative designs have been created for hundreds of destinations across the United States and the world.  In business for nearly 30 years, Center Stage Productions’ comprehensive services include design, planning, production, transportation, management and operations. For more information, visit or contact Brenda Tietjen at BTietjen(at)cspdisplay(dot)com.

About Sikes Senter Mall

Sikes Senter Mall is the focal point of retail for Wichita Falls, TX and Sheppard Air Force Base. The mall offers three major department stores, JCPenney, Dillard’s and Sears, 80 specialty stores and a 10-screen fully digital movie theater. Sikes Senter Mall is the Central Hub for the Wichita Falls Transit System with buses transporting to and from Sheppard Air Force Base hourly. The shopping center is located at 3111 Midwestern Parkway in Wichita Falls, Texas.  For more information call (940) 761-7433 or visit


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