The Holiday Season is upon us. It feels like it comes quicker every year, but is that actually the case in 2013?
This year, the first night of Hanukkah falls on November 27th, the day before Thanksgiving. In fact, Hanukkah begins on its earliest possible date and Thanksgiving comes on its latest possible date. They have not overlapped since 1888, and due to fluctuations in the Jewish and Gregorian calendars, it may not happen again for 77,798 years!
The convergence of Thanksgiving and Hanukkah, which is being referred to as “Thanksgivukkah,” is a once-in-a-lifetime experience. But how will it affect the holiday shopping season? Many who celebrate Hanukkah will complete their Holiday shopping before November 28th. And Christmas shoppers will have less time to find the perfect gift for loved ones. As a result, retailers will need to prepare for fluctuations in shopping patterns.
Consumers will only have four weekends to shop between Thanksgiving and Christmas, compared to five last year. ShopperTrak, a leading provider of shopping analytics, forecasts that consumers will make fewer store visits in November and December, but expects them to spend 2.4 percent more during each visit. In addition, many consumers will wait for their last chance to shop. ShopperTrak predicts that the last weekend before Christmas — Dec. 20 through Dec. 22 — will account for 3 of the 4 busiest shopping days of the entire holiday season.
The 2013 holiday season will be unlike any we’ve seen. Hanukkah shoppers will be out earlier than ever, and when we awake on Black Friday, there will only be 26 shopping days until Christmas. Retailers and shoppers will need to adapt to the calendar and alter their plans accordingly. Nonetheless, we’re confident that it will be another memorable holiday season for all!
Happy Holiday Shopping!